Amazon Sellers News #417 | | |
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| | It’s official, Prime Day 2026 is in June.
Prime Day is moving up. And if you’re not adjusting your timelines right now, you’re already behind. Amazon has officially confirmed that Prime Day 2026 will take place in June, compressing prep time and forcing sellers to execute faster and smarter. Prime Day shifting to June means: Shorter inventory lead times, Earlier deal deadlines, Less room for mistakes. Act now. sellercentral.amazon.com
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| Most Amazon Sellers Are Flying Blind Outside PPC.
The winners aren’t creating more content — they’re measuring it. For years, external traffic meant guesswork: views with no sales, creators with no attribution, “brand lift” with no proof. That’s changed. MaverickX gives brands something Amazon never did: Visibility into which content actually sells. That’s why 5,000+ Amazon-native brands now use it and why billions in Amazon revenue are no longer attributed to “trust us.” See how serious brands track external traffic. maverickx.com
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Track and increase your brand visibility in AI answers (Rank your ASIN for free).
See exactly where ChatGPT, Gemini and Perplexity mention your brand & ASINs and what to do when they don't. Get a free action plan for your bestselling ASIN to get top ranking across AI apps. We check whether your brand appears in the AI answers buyers actually ask and who shows up instead. We don't just show numbers. We show you exactly which prompts you're missing, who's winning them, and what content to publish to take that ground. Special offer to cruxfinder readers. amazonrankpro.com
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| | | Amazon Rolls Out AI Tools for Shoppers and Enterprises.
Amazon announced the launch of a new AI-based audio Q&A feature that allows users to ask questions on product pages and receive real-time voice responses. This feature, named “Join the chat,” is powered by an “AI Shopping Expert” that integrates product features, user reviews, and related information to present a more natural conversational experience. This helps consumers quickly access key information without sifting through extensive text descriptions and reviews. techcrunch.com | | |
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Here’s the SOP On How to Actually Make Millions with Supplements.
Discover key strategies to succeed in the booming supplements market via Amazon. John Smiddy shares expert insights on product formulation, marketing tactics, regulatory requirements, and how to leverage reviews and influencer collaborations for growth. ecomcrew.com | | |
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75,000 Amazon sellers surpassed $1 million in sales in 2025.
More than 75,000 independent sellers surpassed $1 million in sales in Amazon’s store, a 36% increase from 2024. Independent sellers in the U.S. averaged more than $375,000 in annual sales in Amazon’s store, representing nearly a 30% increase from 2024. Over 11,000 U.S.-based sellers grew their sales by over 10x. aboutamazon.com | | |
| | | 83% of Amazon sellers are using AI. 25% can't tell if it's working
A comprehensive seller sentiment and performance study combining financial trajectory data with strategic decision-making across 181 marketplace businesses representing over $2 billion in annual revenue. Four cohort classifications reveal which sellers thrived, and which ones barely survived. marketplacepulse.com | | |
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How to use Rufus to check price history, find deals, auto-buy items at target prices, and more?
Amazon launched “scheduled actions” for its Rufus AI shopping assistant, allowing the bot to almost automatically restock personal care items, select monthly book purchases based on buying history, or buy a product when it drops below a set price. Rufus currently stops short of automatically completing the purchase and instead notifies users when it has added something to their carts, which feels like a good first step with agentic commerce. aboutamazon.com | | |
| Amazon Is Regaining 1P Unit Share
Third-party sellers accounted for 60% of paid units sold on Amazon in Q1 2026, down from 61% in Q4 2025 and 62% the quarter before that. It’s the first time the metric has fallen for two consecutive quarters since Amazon began breaking it out in its quarterly reports in 2004. For more than a decade, the marketplace share has only moved one way. Between 2013 and 2016, it gained a percentage point every single quarter for eleven straight quarters. The share peaked at an all-time high of 62% in Q4 2024 and held within a 61-62% range for five consecutive quarters before this back-to-back decline. marketplacepulse.com | | |
| Want to Reach 100,000+ Amazon Sellers? Get your brand in front of decision-makers who actually buy and scale. Advertise with Cruxfinder → | | |
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Our recommendations may include complimentary tools & resources and paid ones. We may receive part of the commission when you click through some of the links on our site/email and end up signing up/registering or purchasing. Cruxfinder makes diligent efforts to obtain accurate and timely information, however, Cruxfinder is not liable to any party for any loss or damage caused by errors or omissions in this newsletter, whether or not such errors or omissions result from negligence, accident or any other cause. We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with Amazon.com, Inc., or any of its subsidiaries or its affiliates. |
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