01
ICP
Define the companies and buying committees worth pursuing.
AI-Native GTM for B2B SaaS
Turn your ideal accounts into pipeline.
We connect ICP, segmentation, intent signals, account scoring, Google Ads, LinkedIn Ads, cold email and LinkedIn outbound into one system designed to generate qualified sales conversations.
Operating model
AI-native, human-led
Primary outcome
Qualified pipeline
10M+
Cold emails sent
100+
B2B SaaS companies
30K+
Leads generated
$70M+
Pipeline generated
The operating model
Not another tool. Not another traditional agency.
Your GTM does not need another dashboard. It needs a system that identifies the right accounts, understands when they are ready to buy, reaches the right people and turns engagement into pipeline.
Cruxfinder combines senior GTM expertise, AI-powered workflows, data, automation and hands-on execution. You get a team that delivers outcomes.
The modern GTM flywheel
From ICP to closed revenue.
Your GTM should not be a collection of disconnected campaigns. It should be a continuous feedback loop.
02
Segmentation
Turn your TAM into actionable segments based on fit and economics.
03
Intent and signals
Identify the events that indicate an account may be entering a buying window.
04
Account scoring
Combine fit, intent and engagement to prioritize attention.
05
Demand activation
Coordinate Google, LinkedIn, cold email, outbound and retargeting.
06
Meetings
Convert account engagement into qualified sales conversations.
07
Pipeline
Connect GTM activity to opportunities, CAC and revenue.
08
Learn and compound
Feed sales data back into targeting, messaging and campaigns.
One system
Strategy, data, AI and execution.
Every channel works from the same account intelligence and feeds learning back into the system.
ICP and account intelligence
TAM mapping, segmentation, enrichment, intent signals and scoring create a clear account universe.
AI-powered outbound
Contextual cold email and LinkedIn outreach built around the right account, person, signal and moment.
Explore the servicePaid media
Google and LinkedIn campaigns optimized toward qualified pipeline and revenue, not platform activity.
Explore the serviceRevenue operations
Lead routing, CRM integration, attribution and reporting connect campaign execution to business outcomes.
AI-native. Human-led.
AI does the repetitive work. Humans make the GTM decisions.
AI gives us leverage
Research, enrichment, signal detection, scoring, personalization, classification and analysis move faster.
Expertise gives it direction
People own strategy, positioning, messaging, campaign architecture, budgets and revenue decisions.
A better model
Scale systems instead of headcount.
The old way
- Buy generic lists
- Spray generic sequences
- Run disconnected paid campaigns
- Optimize for clicks and leads
- Add more SDRs when volume drops
The Cruxfinder way
- Map and segment the TAM
- Layer fit, intent and signals
- Coordinate paid media and outbound
- Optimize toward qualified pipeline
- Automate repetitive GTM workflows
The first 90 days
Build. Launch. Learn. Scale.
Month 1
Build and launch
Establish strategy, ICP, TAM, data, signals, outbound infrastructure, tracking and initial campaigns.
Month 2
Test and optimize
Analyze engagement, replies, lead quality, meetings, paid performance and pipeline. Iterate rapidly.
Month 3
Consistency and scale
Scale the segments, signals, messaging, channels and offers producing the strongest economics.
Built from experience
Senior judgment behind every system.
Madhur led growth at Facebook and Amazon, managed $200M+ in advertising spend, and helped 70+ B2B SaaS companies build acquisition engines.
FAQ
Questions B2B SaaS teams ask us.
Is Cruxfinder a software product?
No. Cruxfinder is an AI-native GTM services company for B2B SaaS. We use AI, automation, data and modern infrastructure to deliver the work.
Do you only do cold email?
No. Depending on your ICP and economics, we combine Google Ads, LinkedIn Ads, cold email, LinkedIn outbound, retargeting and account intelligence.
How long does it take to launch?
The first month focuses on infrastructure, data, messaging, tracking and validating the initial GTM hypotheses before scaling.
Do you guarantee meetings?
We do not make arbitrary guarantees disconnected from market economics. We build a repeatable system focused on qualified sales conversations and measurable pipeline.
How do you work with our team?
We operate as an extension of your GTM team with dedicated ownership, channel specialists, AI-powered workflows, strategic reviews and transparent reporting.
Do you manage Google and LinkedIn Ads?
Yes. We manage strategy, campaign architecture, tracking, launch, optimization, reporting and scaling across both platforms.
Build your GTM engine
Ready to build your GTM engine?
Turn your ideal accounts into qualified sales conversations and measurable pipeline.