When Is the Next Amazon Sale?
Key shopping dates for the 2026 holiday season and what sellers should do before each one. Amazon confirms its own event dates close to the event, so we list the fixed retail dates here and link to our latest seller guides for the rest.
Key dates for Q4 2026
Friday 27 November 2026
Black Friday
The biggest retail day of Q4. Amazon usually runs deals for days before and after.
Saturday 28 November 2026
Small Business Saturday
Amazon often highlights small and independent sellers around this date.
Monday 30 November 2026
Cyber Monday
Online-focused sales day that closes the Thanksgiving shopping weekend.
Prime Day and Prime Big Deal Days dates are set by Amazon and announced shortly before each event. Those dates are not listed here until Amazon confirms them.
Seller checklist before any big sale
- Send inventory to Amazon before the inventory cutoff for the event.
- Submit deals and coupons before the deal submission deadline.
- Review listing titles, images and pricing so your page converts the extra traffic.
- Raise advertising budgets before the event starts, not during it.
- Check holiday fees and storage limits so costs do not erase the extra sales.
Frequently asked questions
When is the next Amazon sale?+
The next major shopping dates are Black Friday on Friday 27 November 2026 and Cyber Monday on Monday 30 November 2026. Amazon usually starts its Black Friday deals in the days or weeks before, and publishes exact event dates on its deals pages.
When does Amazon announce its sale dates?+
Amazon typically confirms the dates of Prime Day and Prime Big Deal Days a few weeks before the event. Sellers see the deal submission deadlines in Seller Central earlier than shoppers see the event dates.
When is Prime Day 2027?+
Amazon has not announced Prime Day 2027 dates. Prime Day has run in summer in recent years, with dates confirmed shortly before the event, so check Amazon's official announcement.
What should Amazon sellers do before a big sale?+
Send enough stock to Amazon before the inventory cutoff, submit deals before the deadline, check listing content and pricing, and plan advertising budgets for higher traffic.
Where can I get the exact deadlines?+
Seller Central shows the official deal and inventory deadlines. Our newsletter and blog summarise them each time Amazon publishes a change.