01
Target account list
Build a focused list of high-value accounts that match your ICP and deal economics.
Account-based outbound
Account-based outbound for the accounts that matter most.
We pick your highest-value accounts, map every buying committee and run coordinated plays across LinkedIn, email, calling and ads until those accounts turn into pipeline.
Strategy, execution and accountability in one system.
Trusted by teams at
Amazon
Walmart
AWS
Helium 10
Payoneer
Wayflyer
Bright Data
Flippa
Rakuten
Melio
Teikametrics
Feedvisor
eDesk
Payability
ChannelReply
Cahoot
Eva.guru
GetArthy
Insense
Levanta
Onramp Funds
PingPong
Rainforest
Rebaid
RunViable
Sellerboard
Sellozo
Sophie Society
Spott
Stack Influence
Upfluence
Ware2Go
YardlineAmazonWalmartAWSHelium 10PayoneerWayflyerBright DataFlippaRakutenMelioTeikametricsFeedvisoreDeskPayabilityChannelReplyCahootEva.guruGetArthyInsenseLevantaOnramp FundsPingPongRainforestRebaidRunViableSellerboardSellozoSophie SocietySpottStack InfluenceUpfluenceWare2GoYardline10M+
Cold emails sent
100+
B2B SaaS companies
30K+
Leads generated
$70M+
Pipeline generated
A better model
Win accounts, not just leads.
The old way
- One contact per company
- Same message to everyone
- Channels run separately
- Success measured in opens and clicks
- Big accounts treated like small ones
The Cruxfinder way
- Full buying committee mapped
- Plays written per tier and persona
- Outreach and ads hit the same accounts together
- Success measured in pipeline by account
- Effort matched to deal size
The ABM system
From target list to sales conversation.
Every step is built around a defined set of accounts and the people who buy inside them.
02
Account tiering
Split accounts into 1:1, 1:few and 1:many tiers so effort matches deal size.
03
Buying committee mapping
Identify every decision maker, champion and influencer inside each account.
04
Intent and signals
Track hiring, funding, tech changes and research activity that show buying windows.
05
Account research
Understand each account's priorities, stack and context before anyone reaches out.
06
Personalized plays
Write plays per tier and persona around the problem the account is facing now.
07
Coordinated channels
LinkedIn, email, calling, and LinkedIn and Google ads aimed at the same accounts at the same time.
08
Sales handoff
Route engaged accounts to your reps with full context, so conversations start warm.
Account scoring and tracking
See which accounts are warming up.
We combine fit, intent and engagement into one view, so your reps know which accounts to call this week.
Account fit score
Intent score
Buying committee coverage
Engaged contacts per account
Ad reach per account
Meetings per tier
Opportunities created
Pipeline by account
FAQ
ABM questions, answered.
What is account-based outbound?
Account-based outbound, or ABM, treats a short list of high-value companies as markets of one. We map each buying committee and coordinate outreach and ads across channels to win those specific accounts.
How is ABM different from cold email lead generation?
Cold email lead generation reaches a larger market to book meetings at scale. ABM goes deep on fewer, larger accounts with research, multiple contacts and coordinated channels. Many teams run both.
How many accounts should we target?
It depends on deal size and team capacity. Typical programs run a few dozen 1:1 accounts, a few hundred 1:few accounts and a larger 1:many tier.
Which channels do you coordinate?
LinkedIn outreach, personalized email, calling, and LinkedIn and Google ads targeted to the same accounts, timed around intent signals.
How do you measure ABM success?
We track account engagement, buying committee coverage, meetings, opportunities and pipeline by account, not just opens and clicks.
Need meetings at volume across a wider market? See cold email lead generation
Build your GTM engine
Turn your dream accounts into pipeline.
Get an ABM plan built around your target accounts, buying committees and deal size.