About Cruxfinder

Senior GTM expertise. AI-native execution.

We build and operate connected acquisition systems for B2B SaaS companies, combining strategy, data, automation and hands-on execution.

Cruxfinder founder in the agency studio
Strategy, execution and accountability in one system.

$200M+

Advertising spend managed

70+

B2B SaaS companies helped

30K+

Leads generated

$70M+

Pipeline generated

The founder

Madhur Yadav

Founder, Cruxfinder

Madhur led growth at Facebook and Amazon, working across paid media, account-based marketing and email marketing.

He has managed more than $200M in advertising spend and helped more than 70 B2B SaaS companies build and scale acquisition engines. Across these programs, he has influenced 30K+ leads, $70M+ in pipeline and $250M+ in fundraising.

The future of B2B SaaS GTM is not another collection of tools or another large agency team. It is intelligent GTM systems operated by experienced people.

Our belief

AI-native. Human-led.

AI gives modern GTM teams leverage. Experienced operators give that leverage direction.

Data

Map markets, enrich accounts and detect signals.

AI

Accelerate research, scoring, personalization and analysis.

Strategy

Own positioning, segments, offers and channel architecture.

Execution

Run campaigns, qualify conversations and improve outcomes.

Why Cruxfinder

One accountable GTM system.

Buy software

You still need someone to build, integrate and operate the system.

Hire a traditional agency

You may manage separate teams for paid media, outbound, content and strategy.

Hire internally

You take on recruiting, management, training, ramp time and infrastructure.

Work with Cruxfinder

You get strategy, data, AI, execution and distribution under one operating model.

See the systems in practice

Build your GTM engine

Ready to build your GTM engine?

Turn your ideal accounts into qualified sales conversations and measurable pipeline.

Book a Growth Call
Book a Growth Call