Connected GTM systems in practice.

Challenge

The team needed a clearer market map and a way to focus outreach on accounts with stronger fit and timely signals.

System built

Cruxfinder structured the ICP, segmented the TAM, enriched buying committees, layered relevant signals and built contextual messaging workflows.

Channels

Cold email, LinkedIn outbound, account intelligence and CRM routing.

Outcome

A repeatable operating model built around qualified sales conversations rather than raw sending volume.

Challenge

Campaign reporting was centered on clicks and leads, with limited visibility into account quality and pipeline impact.

System built

Cruxfinder aligned campaign architecture, conversion tracking, audience strategy and reporting with the company's sales process.

Channels

Google Ads, LinkedIn Ads, retargeting, landing-page testing and attribution.

Outcome

A paid media program managed against qualified accounts, opportunities and commercial performance.

Challenge

Separate acquisition teams were targeting different audiences with disconnected messages and little shared learning.

System built

Cruxfinder created a common segmentation and scoring layer, then coordinated campaigns around account fit, intent and engagement.

Channels

Google Ads, LinkedIn Ads, cold email, LinkedIn outbound and retargeting.

Outcome

One continuous GTM feedback loop where sales results informed targeting, messaging and budget allocation.