Free tools

Free GTM tools

Free calculators for B2B SaaS go-to-market teams. Work out what cold email, Google Ads and LinkedIn Ads can return before you spend a dollar. No sign up, no email required.

Cold Email ROI Calculator

Slide in your sending volume, average client value and close rate to see the replies, meetings, deals and ROI a cold email program could produce each month.

Your numbers

Emails per day1,000/day

50010,000

Average client LTV$10,000

50050,000

Close rate from meetings20%

550

Conservative assumptions

1% reply rate, 5% positive, 40% book a meeting, 22 sending days per month.

Projected monthly results

Total replies

220

Positive replies (leads)

Meetings booked

Deals closed

Projected revenue$8,800

Cruxfinder cold outbound$4,000/mo

ROI120%

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Outbound Meeting Math Calculator

Start from a revenue target and work backwards to the deals, meetings, replies, daily email volume, mailboxes and sending domains it takes to hit it.

Inputs

Monthly revenue target ($)Average deal size ($)Close rate from meetings (%)

Conservative assumptions

1% reply rate, 5% positive, 40% book a meeting, 22 sending days per month, 300 emails per mailbox per day, 3 mailboxes per domain.

Results

New deals needed per month10

Meetings needed per month50

Positive replies needed125

Total replies needed2,500

Emails per day11,364

Emails per month250,000

Sending mailboxes needed38

Sending domains needed13

To add $100,000 in new revenue each month at $10,000 per deal, you need about 50 meetings a month. At a 1% reply rate that takes roughly 11,364 emails a day, which needs 38 mailboxes across 13 sending domains.

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Google Ads ROI Calculator

Enter your budget, cost per lead and conversion rates to see customers, CAC, LTV:CAC, payback and why closed revenue lags spend.

Inputs

Monthly Google Ads budget ($)Other monthly acquisition costs ($)Cost per lead ($)Lead to opportunity rate (%)Opportunity to closed-won rate (%)Annual contract value ($)Gross margin (%)Average customer lifetime (years)Sales cycle (months)

Results

Leads per month33.3

Opportunities per month6.7

New customers per month1

CAC (all acquisition costs)$12,000

Customer lifetime value$76,800

LTV:CAC6.4x

CAC payback7.5 months

Pipeline created per month$160,000

New ARR per month (steady state)$24,000

First 90 days

Pipeline created$480,000

New ARR closed$0

Spend before first closed deal$36,000

Each customer returns about 6.4x what it costs to win and pays back in 7.5 months, which is in the range many SaaS teams treat as healthy.

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LinkedIn Ads ROI Calculator

LinkedIn leads cost more than most channels. Check whether your deal size and close rates can absorb it: cost per opportunity, pipeline per dollar, CAC and payback.

Inputs

Monthly LinkedIn Ads budget ($)Other monthly acquisition costs ($)Cost per lead ($)Lead to opportunity rate (%)Opportunity to closed-won rate (%)Annual contract value ($)Gross margin (%)Average customer lifetime (years)Sales cycle (months)

Results

Leads per month40

Opportunities per month6

New customers per month0.9Under 1 a month, so expect lumpy results

Cost per opportunity$2,000

Pipeline per $1 spent$15.0

CAC (all acquisition costs)$13,333

Customer lifetime value$96,000

LTV:CAC7.2x

CAC payback6.7 months

First 90 and 180 days

Pipeline created (90 days)$540,000

New ARR closed (90 days)$0

New ARR closed (180 days)$54,000

Spend before first closed deal$48,000

Each customer returns about 7.2x what it costs to win and pays back in 6.7 months, which is in the range many SaaS teams treat as healthy.

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Want these numbers turned into pipeline?

Book a free 30 minute call and we will map your quickest wins across cold outbound, Google Ads and LinkedIn Ads.

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