LinkedIn Ads ROI Calculator
LinkedIn leads cost more than most channels. Check whether your deal size and close rates can absorb it: cost per opportunity, pipeline per dollar, CAC and payback.
Inputs
Results
First 90 and 180 days
Each customer returns about 7.2x what it costs to win and pays back in 6.7 months, which is in the range many SaaS teams treat as healthy.
Why use this calculator
High cost per lead needs proof
LinkedIn works for large deals. This shows whether yours are large enough.
Pipeline per dollar
Compare pipeline created against spend instead of judging by cost per lead alone.
Plan for 180 days
See ARR closed at 90 and 180 days so expectations match the sales cycle.
How to use this tool
- 1
Enter monthly LinkedIn budget, other costs and cost per lead.
- 2
Enter your conversion rates, contract value and gross margin.
- 3
Enter customer lifetime and sales cycle.
- 4
Read cost per opportunity, pipeline per dollar, CAC and payback, then email the results to yourself.
Use cases
Deciding whether to test LinkedIn
Check viability before committing a quarter of budget.
ABM planning
Estimate returns for targeted account campaigns.
Reporting to finance
Present CAC and payback with clear assumptions.
Channel mix
Compare against Google Ads and outbound using the same metrics.
Frequently asked questions
Why is LinkedIn lead cost higher?+
Targeting by job title and company is precise, so auctions cost more per lead than most channels.
What is pipeline per $1 spent?+
Pipeline value created divided by total spend. Higher means more pipeline from each dollar.
How long until I see revenue?+
It depends on your sales cycle. The 90 and 180 day views show closed ARR over time.
Can I leave other costs blank?+
Yes. Other acquisition costs can be zero.
Want these numbers turned into pipeline?
Book a free 30 minute call and we will map your quickest wins across cold outbound, Google Ads and LinkedIn Ads.