Client story: AffyBlog
How Cruxfinder helped AffyBlog scale outbound prospecting, keep sales calendars full and build a repeatable system for a growing sales team.
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1,000+
Sales meetings per month
15
Productive calls per rep per day
81%
Meeting attendance rate
Weekly
Deals closed as the team scaled
The challenge
AffyBlog wanted to accelerate growth, and founder Tom needed a consistent flow of qualified sales conversations to support a growing team of closers. Prospecting relied heavily on manual effort: when other founder responsibilities took priority, outreach slowed and the pipeline suffered. The problem was never the ability to close deals. It was building a repeatable outbound system that did not depend on the founder driving every campaign.
A scalable outbound engine built by Cruxfinder
Cruxfinder built and managed a cold outbound system designed around one objective: turn targeted prospecting into productive sales conversations at scale. Rather than simply sending cold emails, we managed the process end to end, connecting prospect research, campaign execution, reply management and meeting scheduling into one coordinated operation.
How it worked
01
A systematic process for identifying relevant prospects, sourcing contact information and reaching the right people through outbound email, replacing a founder-led process that was hard to maintain consistently.
02
Outreach messaging developed and tested against campaign performance, with ongoing adjustments to messaging, targeting and activity. The goal was meaningful conversations, not email volume alone.
03
Responses, follow-ups and scheduling managed end to end, moving interested prospects from first outreach to the sales calendar so closers could actually attend and convert.
04
Campaign volume reviewed and adjusted around the team's capacity and meeting requirements, connecting outbound execution to the number of productive conversations the business needed.
Channels
Cold email, prospect research, reply management and meeting scheduling.
Outcome
A scalable source of sales conversations that supported the company's expansion toward a 10-person sales team.
Tools used
The results
The outbound engine gave AffyBlog a scalable source of sales conversations and supported the company's expansion toward a 10-person sales team: over 1,000 sales meetings per month, an 81% attendance rate, roughly 15 productive calls per rep per day, and deals closing every week as the team grew. Instead of personally researching prospects, launching campaigns, handling replies and coordinating meetings, Tom could focus on running the business and closing deals.
1,000+
Sales meetings per month
15
Productive calls per rep per day
81%
Meeting attendance rate
Weekly
Deals closed as the team scaled
The bigger impact
The business had relied on the founder's time to keep prospecting moving, a bottleneck that limited outreach to whoever had capacity. Cruxfinder established a dedicated outbound operation that evolves alongside the sales team, with prospecting, messaging, follow-up and scheduling working together. The key takeaway: growing a sales team requires more than hiring closers. It requires a reliable system that consistently puts relevant conversations on their calendars.
Before
After Cruxfinder
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