Your creator program looks like it's slowing down.

But what if your creators are still driving sales — just somewhere you're not measuring? In Levanta's latest survey of 1,000 middle-tier creators, 74% sent affiliate traffic to more than one shopping destination in the last 30 days. If you're measuring creator performance one destination at a time, you could be missing where revenue is actually happening. 

Download Creators Control Where the Traffic Goes to see where creator traffic is going, why it moves, and how brands can influence it. 

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Trending Topics

Amazon Publishes Q4 2026 Deadlines: Same Fees, Earlier Inventory Cutoffs.

Every year, the Amazon holiday playbook gets a little tighter. Not in fees, not in eligibility, but in time. Amazon's official Holiday 2026 announcement confirms what experienced sellers already suspected: the pricing structure is unchanged, the deal mechanics are familiar, and the deadlines are creeping forward again. If you ran Q4 successfully last year, the economics look identical. If you missed key windows last year, this is where you fix that. The message from Amazon is clear. Plan earlier, ship earlier, submit earlier. The sellers who treat July as the start of Q4 will outperform those who wait until September to react. cruxfinder.com

Amazon Redesigned the Add Products Tool and Sellers Are Not Happy About It.

Amazon's listing creation interface is one of those tools sellers interact with constantly but rarely think about. It works, you fill in the fields, you publish, you move on. So when Amazon announced a full redesign of the Add Products tool in Seller Central, the pitch sounded reasonable: faster workflows, better organization, simplified variation management. On paper, it checked every box sellers have been asking for. In practice, the rollout has been rough. Sellers report that what used to take 30 minutes now takes three hours. Cloning functionality is broken. Variation workflows that previously ran on a single page now require navigating multiple screens. And in some cases, Amazon's system deletes entire listings after sellers complete every step, forcing them to start over from scratch. cruxfinder.com

Sales Growth Strategies

Amazon Is Removing Featured Offer Eligibility Requirements: What It Means for Sellers.
 

Amazon quietly dropped one of its biggest Buy Box policy changes in years, and most sellers are still trying to figure out what it actually means. In a Seller Central announcement posted this week, Amazon confirmed it will begin removing seller eligibility requirements for the Featured Offer starting July 2026, with a full global rollout completing by end of year. No action is required from sellers. Existing offers will automatically be included. The change sounds straightforward, but the deliberately vague language has the seller community asking more questions than Amazon has answered. cruxfinder.com

Seller University is now available for everyone.
 

Seller University, Amazon’s free education resource, is now available to everyone - no selling account required. This means prospective sellers, support teams, or anyone curious about selling on Amazon can explore a wide variety of on-demand, educational content spanning more than 125 topics. You can access videos and downloadable guides covering topics like listing products, pricing, fulfillment, advertising, and more. sell.amazon.com

Amazon Is Offering 30 Days of Free Storage in China. Here’s What Sellers Need to Know.

Amazon has been quietly building infrastructure to close that gap. The latest move: Global Warehousing and Distribution (GWD) is expanding with a new facility in Shanghai starting July 16, 2026, adding FOB incoterm support across all locations, and offering 30 days of free storage on every shipment received at an active GWD distribution center between July 1 and December 31, 2026. This is not a small update. For sellers who source heavily from China, GWD is positioning itself as a serious alternative to managing your own freight forwarding and US warehousing stack. cruxfinder.com

eCommerce Trends

Amazon's RUFUS AI is now deciding which products to show 300M+ shoppers and it reads your images, not your keywords. Most sellers have no idea.

Been deep in Amazon's documentation and seller forums lately and I'm surprised how few sellers are talking about RUFUS.Quick breakdown for anyone who hasn't looked into it: What RUFUS is: Amazon launched RUFUS in 2024 an AI shopping assistant built into the Amazon app. Shoppers type or speak a question like "best supplement for sleep" and RUFUS recommends products. It generated $12 billion in incremental sales in 2025. Why it matters for your listing: RUFUS doesn't scan your keywords or your bullet points first. It uses computer vision to read your listing images and decide whether your product visually answers what the shopper is asking. reddit.com

AI forces retailers, brands to rethink their product pages.
 

AI product page strategies can include everything from adding new content to product pages, removing some JavaScript elements from the pages that bots may not be able to see or feeding the bots with text-only versions of the pages. Heads of tech companies who work with brands and retailers on AI strategy told Modern Retail they are focused on making product pages more visible to AI agents, but also more interactive for consumers who may land directly on a PDP rather than on the website home page. modernretail.co

China Won Amazon's Top 10,000, America Kept Its Top 100.
 

The top 10,000 sellers on Amazon.com turn over at almost precisely the rate they did seven years ago. 68.6% of today’s top sellers held the position a year ago, against the 67% Marketplace Pulse recorded in 2019. Nearly half – 49.6% – were already there three years ago, up from 41% in 2019. Holding a top position has become more durable, not less. What has not held is who occupies it. marketplacepulse.com

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