Amazon Sellers News #415 | | |
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| | Amazon Delays Change that Would Contribute to Seller Cashflow Crunch.
Amazon's decision to shift advertising costs from credit card billing to automatic deduction from seller proceeds has turned out to be narrower in scope than initially feared. A follow-up email from Amazon Ads confirms that some accounts will not be affected at all. The follow-up email, sent by Amazon Ads and screenshotted across Reddit and seller forums, reads: advertising.amazon.com
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| E-commerce brands aren’t struggling to drive traffic, they’re struggling to drive new customers.
Revo - a fashion accessory brand generated over $1M in incremental Amazon revenue while significantly increasing new-to-brand sales by leaning into affiliate instead of pouring more into PPC. Levanta helps you do the same with automated payouts, clean tracking, and access to 60,000+ creators. Want to see how Revo did it? Book a demo and Levanta will cover your next lunch with a $100 DoorDash or Uber Eats gift card. levanta.io
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How Amazon Sellers are leveraging blogs to drive sales on Amazon?
Amazon is rewarding brands that bring external traffic. With the Brand Referral Bonus, you can now earn back a % of every sale driven from outside Amazon. But most sellers aren’t leveraging it. AmazonRankPro help brands create affiliate-style blog content that ranks on Google and drives high-intent traffic to Amazon listings. Resulting in More sales, Lower TACOS and High profits margins. Learn more. amazonrankpro.com
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| | | Most Amazon sellers are doing keyword research the hard way, and they don't even realize it.
They pull their Helium 10 data, spend a couple of hours manually filtering through thousands of keywords, copy-paste everything into a spreadsheet, and still walk away unsure what to actually prioritize. It's one of the biggest time sinks in any product launch, and the output is rarely clean enough to use directly. linkedin.com | | |
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Numbers without context are just noise: Know Amazon benchmarks.
The brands that scale on Amazon are not the ones spending the most. They are the ones who know exactly which number is broken and fix it first. A low CTR is a main image problem. Before touching bids or budgets, fix the creative. No amount of campaign optimization rescues a listing that cannot earn the click. A weak conversion rate is a listing problem. Traffic is not the issue. Trust is. linkedin.com | | |
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How to Achieve High Lifetime Value?
Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We’ll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we’ll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. adbadger.com | | |
| | | Amazon Closes a Long-Standing SEO Loophole in A+ Content.
For years, Amazon sellers quietly stuffed keywords into image alt text fields inside A+ Content and Brand Story modules. Amazon never officially confirmed the practice worked. Sellers did it anyway, and many saw results. That loophole is now closed. Amazon has replaced seller-controlled alt text with AI-generated descriptions across A+ Content and Brand Story. Sellers no longer have access to the field. The AI backfills it automatically, including on existing content that sellers had already populated with carefully chosen keywords. instagram.com | | |
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The Paradoxical Dependence of Amazon & Its Sellers.
Half of Amazon sellers cite platform fees as a top-2 cost pressure, yet less than a quarter are actively reducing their Amazon dependence. According to Marketplace Pulse’s 2026 Seller Index, 49% of sellers active on Amazon identified marketplace fees as their primary margin concern, nearly matched by the 46% citing advertising spend. marketplacepulse.com | | |
| Amazon Unboxed 2025 Recap and What’s Coming in 2026.
Amazon Unboxed is Amazon’s annual advertising conference, where they announce new ad products and tools months before most sellers even hear about them. It is essentially Amazon showing you the strategy for the next 12-24 months. Here is what Amazon Unboxed 2025 had in store for sellers. For years, you could not prove that upper-funnel ads like Prime Video or display actually drive sales. sellerapp.com | | |
| Want to Reach 100,000+ Amazon Sellers? Get your brand in front of decision-makers who actually buy and scale. Advertise with Cruxfinder → | | |
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Our recommendations may include complimentary tools & resources and paid ones. We may receive part of the commission when you click through some of the links on our site/email and end up signing up/registering or purchasing. Cruxfinder makes diligent efforts to obtain accurate and timely information, however, Cruxfinder is not liable to any party for any loss or damage caused by errors or omissions in this newsletter, whether or not such errors or omissions result from negligence, accident or any other cause. We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with Amazon.com, Inc., or any of its subsidiaries or its affiliates. |
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