Amazon actually rewards you for bringing your own traffic.

Brands that drive external clicks to their listings get a bump in organic rank, which means lower ACoS, better BSR, and sales that compound beyond the initial click. Most brands are guessing how to do this and missing. 

Levanta put together a free playbook breaking down 7 proven external traffic strategies, where each one works, where it falls apart, and what it actually takes to scale without it becoming a second job. 

If you're serious about growing outside of PPC, this is worth 5 minutes. 

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Trending Topics

Amazon Prime Day Kicks Off June 23 and it will be a four day event instead of two.

Amazon will kick off its Prime Day deals event on June 23, earlier than in recent years, but like last year, the sale will run for four days instead of two days. Amazon is still accepting seller deals, having extended the deadline last week until to June 9th. Discounts of 30% or more can qualify products for "Buzzworthy Deals" placement, high-visibility, curated deal collections with incremental merchandising across deal landing pages and significantly higher impressions. If you have the margin room to hit 30%, submit tonight. The window closes at midnight. sellercentral.amazon.com

Your Brand Isn't Showing Up Where Prime Day Shoppers Are Starting Their Search. Find Out Before June 23.

Rufus, COSMO, and Alexa for Shopping are now the first stop for millions of Prime Day deal-hunters who describe what they want instead of searching for it. Most sellers have no idea whether their brand appears in those results — or which competitors are winning the prompts they're losing. Get a free brand visibility audit before Prime Day starts. amazonrankpro.com

Sales Growth Strategies

Why the #1 Best Seller for Your Top Keyword Is the Most Vulnerable Seller on Amazon Right Now.
 

Being the #1 best seller for a top Amazon keyword is now the most vulnerable position. Specialization and conversational coverage protect future visibility. The biggest winners of the search era may become the biggest losers of the AI era. That sounds counterintuitive. But conversational commerce changes the structure of competition itself. Amazon's AI recommendation systems increasingly reward relevance over ranking momentum. That creates risk for dominant keyword monopolies. amazonrankpro.com

How to Get Your Trump Tariff Refund: An Amazon Seller's Step-by-Step Guide to the IEEPA CAPE Process.
 

The Supreme Court struck down the IEEPA tariffs. CBP is now refunding them through the CAPE tool in ACE. Here is exactly who is eligible, who is not, and how Andrew got $25,242 back (with interest), with the forms, links, and pitfalls in one place. This article is the playbook I wish someone had handed me on day one. It explains what happened, who qualifies, who does not (this part matters more than the qualification list), and the exact 6-step process to claim your refund through the CAPE tool in ACE. inventoryhero.ai

Prime day is evolving from a deal browsing event to an agentic shopping experience.

A shopper can now ask Alexa for Shopping to build a Prime Day deals guide, monitor a specific category, remember preferences, apply budget constraints, focus on certain brands, and notify them when a relevant deal appears. For me, it is a new pickleball paddle. I am a 4.0 player and prefer control over raw power. If a brand wants to appear in that guide or alert, "pickleball paddle" may not be enough. A listing needs to communicate clearly before shoppers arrive, product data needs to support filtering before agents evaluate options, and value propositions need to stand out before deal alerts are triggered. linkedin.com

eCommerce Trends

Amazon Alexa AI Shopping Assistant Changes Everything for Amazon Sellers in 2026.

Amazon's new Alexa AI shopping assistant is not just a voice upgrade. It is the beginning of the end of traditional Amazon search behavior as sellers know it. For years, Amazon sellers optimized for keywords, PPC bids, reviews, and conversion rates inside a search-results-driven marketplace. Now Amazon is shifting commerce toward conversational AI recommendations powered by Alexa, large language models, and personalized shopping interactions. The implications are massive. brandofy.ai

Amazon's new AI shopping assistant is offering Prime Day deals guide to all the buyers.
 

Alexa for Shopping is your personal shopping expert this Prime Day, making it easier to get the best deals and discover products you’ll love with features designed to help you save across Amazon.com, the Amazon Shopping app, and Alexa-enabled devices: Have Alexa send you a personalized deals guide based on your shopping history and preferences. Just tap the "+" icon in the Alexa for Shopping chat bar and select Prime Day deals. When Prime Day arrives, you'll be notified when your personalized guide is ready, featuring a curated selection of deals along with quick explanations for why each was selected for you. Set up deal and price alerts, and auto-buy. aboutamazon.com

What Is Amazon Lens Live and Why Your Product Images Now Matter More Than Keywords.
 

Amazon Lens Live is already changing how product discovery works on Amazon, and most sellers have not noticed yet. Shoppers are no longer relying only on search bars. They point their phones at products they see in restaurants, at friends’ homes, or on store shelves, and within seconds, they land directly on Amazon listings. If your listing visually matches what shoppers scan, you show up. If it does not, you disappear from that discovery channel entirely. sellerapp.com

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