Trending Topics

Amazon Sellers must now tag AI-generated people in listings and A+ content.

You must now tag product images that contain photorealistic AI-generated people with specific metadata before you add them to your listings and A+ content in any of our worldwide stores. Recent legislation requires disclosure when images or videos in advertisements contain photorealistic AI-generated people. To ensure compliance, you must use an IPTC-compatible metadata editor to add the keyword "contains-synthetic-performer" to the dc:subject (XMP) field of your image or video files before adding them to your listings and A+ content. cruxfinder.com

Is the world's largest influencer recommending your brand? Free Audit Inside.

Do you have a shopify website? Is your brand and website mentioned by ChatGPT, Perplexity, Gemini, etc when a user search for relevant promopts? Bigger question is whether they're recommending your brand, or your competitor's. ChatGPT and Gemini has one billion weekly active users each and 37% consumers now start searches with an AI tool instead of a search engine. 80% Gen Z and Millennial AI shoppers say AI assistants are their PRIMARY research source. If your brand is invisible, AI recommends competitors instead and you lose the sale. Brandofy help you gain visibility on ChatGPT. Start with free audit today. brandofy.ai

Sales Growth Strategies

Section 122 Expires July 24, 2026 - What Every Importer Must Do Before It's Gone.
 

On February 20, 2026, hours after the Supreme Court struck down IEEPA tariffs, the White House invoked a different legal authority it had waiting: Section 122 of the Trade Act of 1974. Effective February 24, 2026, a 15% ad valorem surcharge began applying to virtually all goods imported into the United States from every country in the world. It is the largest across-the-board import surcharge in modern U.S. trade history. And it expires automatically on July 24, 2026 - by statute, with no ability for the President to extend it unilaterally. customsvalidator.com

Claude Cowork for Amazon Sellers: The 2026 Guide to Workflows, Plugins, and MCP Connectors
 

This guide is the honest map. You'll get the three operating modes Cowork gives you (Dispatch, Scheduled Tasks, and Live Artifacts), the plugins and skills worth installing for Amazon work, the MCP servers that connect Cowork to Seller Central, the four workflows that hold up best in practice, and a clear-eyed look at where general-purpose Cowork stops being enough — and where a purpose-built Amazon platform takes over. If you've spent any time experimenting with Cowork, you already know the first 80% feels like magic. This article is about both halves of the curve. cruxfinder.com

Amazon's AI Doesn't Read the Rankings.

Ask Amazon’s AI assistant for its best recommendation, and it reaches well past the products search rank rewards, often into a part of the catalog most shoppers never scroll to. In one of the first large-scale studies of what Alexa for Shopping recommends – 1,963 non-branded queries and 12,810 recommendations captured in May and June by Autopilotbrand.com, an AI-optimization vendor – 63.9% of its picks fell outside the organic top-10 for the matched search term, and 40.9% never appeared on the visible results page at all. Only 14.3% of picks were products running a sponsored listing on that search page, and 83% of those already ranked organically anyway. marketplacepulse.com

eCommerce Trends

Most Sellers Launch Their Products Wrong (Here’s the Better Way).

The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni and I broke down a seven-figure product launch from someone in the ECF forums who spent zero dollars on ads. She built a community for a year before she ever mentioned her brand, and when she finally launched, her people bought. That is the entire playbook in one sentence. mywifequitherjob.com

Amazon Launches New Seller Central Tools for Managing Products, Shipments, and Inventory.
 

Amazon continues restructuring how sellers navigate Seller Central, consolidating several previously scattered workflows into three unified tools: Manage Products, Manage Shipments, and Manage FBA Inventory.  As part of the ongoing update to Seller Central, Amazon introduces three consolidated tools accessible from the left navigation: Each tool is accessible directly from the left navigation in updated Seller Central. No migration is required. Check our newsletter for ongoing Seller Central coverage. cruxfinder.com

Amazon Returnless Refund Are Costing Sellers More Than You Think.
 

Amazon Returnless Refund is one of those things you don’t really notice until you’re already losing money. You plan for returns, build them into your margins, and move on. Then one day, you are looking at your reports, and refunds are being issued from your account, but nothing is coming back. No product. No return label. Nothing. This isn’t an edge case. It’s just how Amazon handles returns now. In this article, we’re breaking down exactly how the returnless refund on Amazon works, where it hits your account, what items are returnless refund Amazon eligible, and what you can actually do to stop it from affecting your margins. sellerapp.com

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