Amazon Seller Alert: New Insurance Rules Starting from November

Amazon's own internal data points to one lever most listings still don't use: a video with the right hooks, USPs and product-in-use footage. Here's the opportunity sitting in front of you this Q4.

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Effective November 2, 2026, Amazon is adding a requirement that's catching sellers off guard: commercial liability insurance for enhanced-safety-category sellers regardless of sales volume, plus a separate rule for China-based sellers. Not everyone selling in these categories realizes they're affected yet.

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You're spending money getting customers to your Amazon listings, but what happens before they even search? If your brand isn't showing up on TikTok, on Instagram, or in what creators are saying, there's a whole discovery stage happening where you don't exist.

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The Amazon Item Data Quality Score measures something most sellers have never actually looked at, and it's derived entirely from your detail page. High scores aren't random, they come from very specific inputs Amazon rewards.

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Ask a general-purpose AI how to lower your ACoS and you'll get an answer that's fluent, confident and worthless: lower bids on underperformers, add negative keywords, improve your listing. Every word of it is true, and none of it knows the one thing that actually matters about your account.

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Amazon just opened a third Global Warehousing and Distribution location in China, joining Shanghai and Shenzhen, and it undercuts both on price. GWD lets you store inventory near your manufacturing base and replenish US FBA automatically, instead of shipping full runs straight from the factory.

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Herrington describes a version of Amazon search where you can hold every sock in the world and still have it feel like a conversation instead of a chore. Here's how the traditional search bar was actually holding that back, and what changes now that it isn't.

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22 states just joined the FTC in suing Amazon over something that's allegedly been running quietly for more than seven years: a change to what more than a million brands and sellers pay in search ad auctions that Amazon is accused of never disclosing.

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US e-commerce grew 12.2% in the second quarter, its fastest pace in five years, and reached a record 17.1% of all retail spending. It's the second straight quarter of double-digit growth after four years without one, and a fourth consecutive record for share, which took five years to reclaim its pandemic peak.

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