Black Friday Cyber Monday deals deadline extended to November 13

KwickMetrics MCP connects your Amazon and Walmart data to Claude, ChatGPT or your AI assistant of choice, and it goes well beyond reports. One seller launched 29 ad campaigns in a single conversation. See what else you can ask it to do, and how the access controls keep you in charge of what your AI touches. It is free with every KwickMetrics plan. CruxFinder readers also get an exclusive 30% off all plans for their first 3 payments.

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Amazon has pushed the Black Friday and Cyber Monday deals deadline to November 13, which buys you more prep time. Extra time only helps if you know where to spend it. Amazon outlines what to focus on for the event and the holiday stretch that follows.

See how to use the extra time →

Amazon is nudging brands toward social-first commerce, and UGC video is moving from nice to have to expected. Most sellers we talk to are stuck in one of a few traps, and you may recognize yours. Q4 is here, so it pays to know which one before you spend.

See which trap is yours →

Your inventory is on its way, so the question now is whether shoppers find it and have a reason to buy. Amazon points to a mix of deals and advertising, plus a new tool this year that can reach more buyers. Find out what the tool is.

Meet the new tool →

If your brand is in Brand Registry, you have dashboards built on aggregated customer search and purchase data. Amazon walks through what each one can tell you about keywords, search impressions and purchases.

Explore the dashboards →

Helium 10 has a free AI Bootcamp built to turn AI ideas into everyday seller workflows, for first-time users and sellers already building automations. The podcast hosts introduce it, and you do not need a Helium 10 account to benefit.

Watch the intro →

Chris Rawlings looks at Amazon's new Model Context Protocol for sellers, what it can do today and where it falls short. He also compares it with independent, seller-focused alternatives. Worth watching before you connect anything.

Watch the breakdown →

Amazon asked its experts for holiday tool recommendations and tips and packed them into one playbook, with timelines and best practices for inventory, shipping and storage. Skim the timelines first.

Open the playbook →

Ask an agency how it keeps twenty-five brands from slipping and the real answer is usually its tech stack. This piece looks at what those tools change, from how many accounts one person can run to whether clients hear about profit or only ACoS.

See the stack →