Amazon
Amazon Launches New Seller Central Tools for Managing Products, Shipments, and Inventory
Amazon rolled out Manage Products, Manage Shipments, and Manage FBA Inventory with customizable views and AI-enabled Seller Assistant insights.
Adam Sandler · July 27, 2026 · 6 min read
Last updated July 2026
Photo via Unsplash
Table of contents
Amazon continues restructuring how sellers navigate Seller Central, consolidating several previously scattered workflows into three unified tools: Manage Products, Manage Shipments, and Manage FBA Inventory.
What Changed in Seller Central
As part of the ongoing update to Seller Central, Amazon introduces three consolidated tools accessible from the left navigation:
- Manage Products: Edit listings, fix suppressed ASINs, manage inventory, and track product health from one page.
- Manage Shipments: View shipment tracking, status, details, and discrepancy alerts in one consolidated view.
- Manage FBA Inventory: See inventory health and manage inventory levels directly.
Existing data and workflows remain unchanged.
Customizable Views
Sellers can now choose which data points to see or hide and save those view preferences, reducing friction for large or varied catalogs.
AI-Enabled Insights Through Seller Assistant
Seller Assistant is now embedded directly in Manage Products, letting sellers ask for insights or take selected actions without leaving the page.
Explore our free tools for Amazon sellers to complement your Seller Central workflow.
Consolidated Workflows: What This Actually Solves
Before this update, managing a shipment discrepancy, checking inventory health, and fixing a suppressed listing meant navigating between three or more separate pages. The consolidation addresses this directly across all three tools.
How to Access the New Tools
Each tool is accessible directly from the left navigation in updated Seller Central. No migration is required. Check our newsletter for ongoing Seller Central coverage.
Frequently Asked Questions
Do I need to migrate my data to use the new tools?
No. Existing data and workflows remain unchanged.
What is Seller Assistant and how does it work inside Manage Products?
Seller Assistant is Amazon AI-enabled tool that shares business insights or takes selected actions directly inside Manage Products.
Can I customize which data points I see in Manage Products?
Yes, you can choose which data points to see or hide and save those preferences.
Does Manage Shipments replace the existing shipment tracking pages?
Manage Shipments consolidates tracking, status, details, and discrepancy alerts into one view.
Takeaways
- Amazon launched Manage Products, Manage Shipments, and Manage FBA Inventory as consolidated tools.
- Sellers can customize and save which data points appear on their page.
- Seller Assistant is embedded directly in Manage Products for in-context AI insights.
- Existing data and workflows remain unchanged.
- Test the new tools on a small task first given prior seller feedback on interface redesigns.
Keep up with Amazon seller news and marketplace updates in the weekly Cruxfinder issue.
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Frequently asked questions
- Do I need to migrate my data to use the new tools?
- No. Amazon states that existing data and workflows remain unchanged. The new tools consolidate access to existing functionality.
- What is Seller Assistant and how does it work inside Manage Products?
- Seller Assistant is an AI-enabled tool that can share insights into your business or take selected actions on your behalf, directly inside Manage Products.
- Can I customize which data points I see in Manage Products?
- Yes. The update allows sellers to choose which data points to see or hide and save those view preferences.
- Does Manage Shipments replace the existing shipment tracking pages?
- Manage Shipments consolidates shipment tracking, status, details, and discrepancy alerts into one view.