BREAKING: Prime Day has moved to June this year – and most brands aren’t ready.

A first-of-its-kind analysis of 390 brands across the last two Prime Day events found affiliate ROAS rose YoY, while Amazon PPC got more expensive and less efficient during the event. It also found brands selling the exact same products were paying creators wildly different commission rates – meaning some brands were quietly getting far more creator coverage and sales than others. 

Levanta’s free Prime Day Affiliate Benchmarks report breaks down what top-performing brands are doing differently ahead of June.
 

👉 Grab the Report →

Trending Topics

Amazon’s Rufus Can Now Buy Things for You. Here’s What That Means for Sellers.

Rufus started as a chatbot that answered basic product questions. It can now place orders on your behalf. Prime members can tell Rufus to watch a product and automatically purchase it when the price hits a target. The order goes through within 30 minutes of the condition being met, using the shopper's default payment and shipping details. There is a 24-hour cancellation window before the item ships, and requests stay active for up to six months. The feature is limited to FBA items, one unit per request, one active request per item, and Prime members only. amazon.com

How Amazon sellers can track and increase brand visibility in AI answers?

See exactly where ChatGPT, Gemini and Perplexity mention your brand & ASINs and what to do when they don't. Get a free action plan for your bestselling ASIN to get top ranking across AI apps. We check whether your brand appears in the AI answers buyers actually ask and who shows up instead. We don't just show numbers. We show you exactly which prompts you're missing, who's winning them, and what content to publish to take that ground. Get free brand audit today. amazonrankpro.com

Sales Growth Strategies

Why Amazon Sellers Must Focus on Answer Engine Optimization in 2026 (including Rufus).
 

For two decades, winning on Amazon meant mastering one algorithm: A9, and later A10. Keyword-stuffing your titles. Grinding for the Buy Box. Optimizing for the Amazon search bar. That playbook still matters but it is no longer the whole game. A new discovery layer has emerged, and most Amazon sellers are not even aware it is reshaping their traffic, their consideration sets, and ultimately their sales. That layer is Answer Engine Optimization (AEO), and it applies not just to Google but to ChatGPT, Perplexity, Google Gemini and critically, to Amazon's own AI shopping assistant, Rufus. This article makes the case, with data, trends, and forward-looking predictions for why Amazon sellers who ignore AEO in 2025 are building on a foundation that is quietly being undermined beneath them. Check your brand's AEO score for FREE. brandofy.ai

The AI Automation Stack Behind The Fastest Growing Ecommerce Brands.
 

In this episode, Leo Sgovio breaks down the AI-powered workflows he built to automate influencer outreach, generate video ads, and launch products without relying on giveaways or PPC. He walks through the exact system he used to sell out 5,000 units before Christmas and how he clones winning competitor ads using a chain of AI tools. mywifequitherjob.com

Amazon sellers are cutting their Meta Ad cost by 20-30% without changing a single campaign.

Since iOS 14, Meta and Google quietly lose sight of roughly 1 in 3 conversions happening on your store. Their AI optimizes your ads with half the picture, which is why your cost per order keeps climbing even when your creative and audience haven’t changed. ScaleX fixes this at the wiring level. We capture every real purchase, signup, and add-to-cart from your server (instead of the browser, where ad blockers and iOS privacy kill the signal) and feed clean conversion data back to Meta, Google, and TikTok. Their AI suddenly sees the full picture, finds more buyers like the ones already converting, and your cost per sale drops. No campaign changes. No new creative. Setup in days. Built for Amazon sellers and DTC brands serious about return on ad spend. scaletrix.ai

eCommerce Trends

Rufus, ChatGPT, and the Agentic Ad Convergence.

Amazon disclosed in its Q1 earnings call that nearly 20% of shoppers who interact with a sponsored brand prompt in Rufus continue the conversation about that brand – one of the first concrete data points any major platform has published on advertising performance inside an AI shopping interface. The disclosure lands as ChatGPT completes its pivot toward the same monetization model Amazon has been building. marketplacepulse.com

3 Bad Habits in Amazon PPC It’s Time to Break.
 

Honestly, we all know that itch to jump into our campaigns and start tweaking things just to feel like we’re doing something when we’re stressed about performance. But we chat about why that urge to over-optimize is a massive trap. Clément puts Michael on the spot with some live math to prove how an innocent little $1 bid can secretly turn into a $3 budget-eater if you aren’t paying attention to those sneaky dynamic modifiers. adbadger.com

Amazon is staffing up for a serious push in agentic commerce.
 

Last week, the company posted a role for a Principal Technical Program Manager to lead a team focused on integrating Amazon with third-party AI agent platforms — building the next generation of both on-site and off-site commerce experiences. At the same time, Amazon joined the tech council for the Universal Commerce Protocol (UCP), an emerging standard designed to help AI agents shop seamlessly across retailers and AI apps without requiring custom integrations for every store. Put the pieces together, and the direction is clear: Amazon is preparing for a future where product discovery and purchasing happen inside AI assistants and apps Amazon doesn’t control. readtheaisle.com

Want to Reach 100,000+ Amazon Sellers? Get your brand in front of decision-makers who actually buy and scale. Advertise with Cruxfinder →