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Trending Topics

From 27th July, Amazon is capping product titles at 75 characters.

If your titles are longer than that, Amazon will automatically replace them with AI-generated titles. You won't be asked. They'll just do it. Here's what that means for you as a seller: Anything over that limit gets auto-rewritten by Amazon's AI. Brand owners get a 14-day window to review and approve changes before they go live. Audit your titles now, don't let Amazon's AI rewrite your listings without your input, and use those 14 days to stay in control. sellercentral.amazon.com

How Amazon Rufus Changes Prime Day Discovery in 2026.

Amazon Rufus surfaces products through conversational, use-case queries that bypass traditional SERP ranking signals. During Prime Day 2026, Rufus-driven discovery will account for a meaningful share of top-of-funnel traffic for high-intent shoppers. Brands that have not restructured listings for semantic, context-rich content before the event will miss placements that PPC spend alone cannot recover. helium10.com

Amazon detail pages with videos added showed a 23.8% increase in sales compared to those without a video.

Amazon is quietly pushing brands toward social-first commerce. UGC videos aren’t a “nice to have” anymore,  they’re becoming table stakes for conversion, ranking, and Creator Connections. Videos give shoppers the confidence they need to click Add to Cart. When shoppers can see your product in action, understand how it works, and visualize it in their own lives, they're far more likely to make a purchase. Get videos at just $79/video. amazonrankpro.com

Sales Growth Strategies

Prime Day Is 8 Days Away and the Deal Window Is Closed. Here Is What You Can Still Fix Before June 23.
 

Deal submissions closed June 9. Inventory cutoffs have passed. But listing health, PPC structure, and account status are still fully in your control. Run a Stranded Inventory report, check your reference prices under the Typical Price rule, resolve any open Account Health violations, and set automated budget rules now — Day 1 accounted for 34% of Sponsored Products sales last year. Sellers who execute on these four things this week will outperform sellers who spent twice as long on inventory prep and ignored everything else. Don't waste the 8 days you have left. Use them. bellavix.com

Sparky Comes to Walmart.com: What the Website Rollout Means for Brands.
 

Sparky is no longer an app-only experience. Walmart has now rolled its AI shopping assistant out across Walmart.com, putting it in front of every desktop and mobile web shopper rather than just the app audience that has been using it since launch. Sparky launched in June 2025 inside the Walmart app, initially focused on review summaries, recommendations, and purchase planning. Since then it has evolved to include personalised replenishment, meal planning, and smarter recommendations based on inventory, price, and fulfilment speed. Adoption has been strong by any measure. azoma.ai

Amazon Kills Credit Card Ad Billing on August 1. You Have 47 Days Left to Get Your Cash Flow in Order.

April's seller boycott won a deferral, not a cancellation. On August 1, Amazon auto-deducts Sponsored Products spend from seller balances, stripping the 30-to-45-day cash runway and 1-2% rewards rebate that business cards provided. On a $100K monthly ad budget, that is real working capital walking out the door. Prime Day gives you one last month under the old model. Use that window to rebuild your budget assumptions around invoice billing, not next July when it is too late to course-correct. scaledon.com

eCommerce Trends

The Future of Amazon Advertising Isn’t Winning the Click. It’s Earning the Recommendation.

For more than two decades, Amazon advertising has operated under a relatively simple premise: help shoppers find products and influence which products they click. The model worked. Retail media budgets exploded, and Amazon alone added more than $12 billion in incremental ad revenue in 2025. With the growth, the mechanics evolved. Keywords became more sophisticated. Automation became more intelligent. But the underlying model remained remarkably consistent: a shopper searched, Amazon returned a page of results, and the shopper decided what to buy. That model is now changing. feedvisor.com

Amazon will show AI product images when you search for some reason.
 

In what may be one of the more questionable uses of AI to date, Amazon announced on Wednesday that it will display AI-generated images of products within its shopping app based on users’ search queries. That’s right - a retailer where people shop for real-world products thinks that displaying fake photos will “help” consumers better find what they’re looking for. techcrunch.com

Amazon Promises Fewer Refunds for Sellers Who Use Its Customer Service Add-on.
 

Amazon made a change to its Customer Service by Amazon (CSBA) add-on service that it said would result in fewer refunds for sellers, a benefit to participants in the program. CSBA is a paid program where Amazon handles customer service for self-fulfilled orders (non-FBA orders) – although some sellers qualify to use the service at no charge. Amazon said the CSBA program is now free for sellers with fewer than 30 orders per quarter. sell.amazon.com

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