Free tool
Cruxfinder Newsletter Sponsored Post ROI Calculator
See what a sponsored post in the Cruxfinder newsletter could return before you commit budget. Set your post count, clicks, funnel conversion rates and customer lifetime to estimate new customers, total revenue, campaign cost and ROI.
Your numbers
Average cost per post $1,500
Revenue assumes a monthly product or service price across the customer lifetime. Projections are estimates, not guaranteed results.
Projected campaign results
Total clicks
1,000
Free trials / calls
150
Average cost per post
$1,500
Total new customers acquired
23
How the estimate works
Total clicks = posts × average clicks per post.
New customers = total clicks × free trial or booked call rate × paid conversion rate.
Total revenue = new customers × average monthly product or service price × customer lifetime in months.
Total cost = posts × $1,500. ROI = total revenue ÷ total cost, shown as a multiple such as 2x.
For one-time purchases, use a one-month customer lifetime. Revenue is not profit: delivery costs, taxes and other operating expenses are not included.
How to use this tool
- 1
Select between 4 and 24 sponsored posts and set average clicks per post from 200 to 300.
- 2
Set the percentage of clicks that become free trials or booked calls, from 10% to 25%.
- 3
Set the percentage of those trials or calls that become paying customers, from 10% to 25%.
- 4
Enter your average monthly product or service price from $100 to $4,000 and customer lifetime from 1 to 24 months.
- 5
Compare total revenue with total post cost and review the projected ROI.
Use cases
Plan your campaign
Compare campaigns of 4 to 24 posts using a $1,500 average cost per post.
Evaluate your funnel
Model how free trials or booked calls convert into paying customers.
Estimate lifetime revenue
Include monthly customer value and retention when budgeting for acquisition.
Compare scenarios
Explore how different click counts and conversion rates affect your return.
Frequently asked questions
What cost per sponsored post does this calculator use?+
The calculator uses an average cost of $1,500 per post. Total campaign cost equals the number of posts multiplied by $1,500.
How are new customers calculated?+
Total clicks equal posts multiplied by average clicks per post. Clicks are multiplied by the free trial or booked call conversion rate, then by the paid conversion rate to estimate new customers.
How is total revenue calculated?+
Estimated new customers are multiplied by the average monthly product or service price and the average customer lifetime in months. For a one-time purchase, use a one-month lifetime.
How is ROI calculated?+
ROI is shown as a multiple: total revenue divided by total post cost. A result of 2x means the campaign is projected to return $2 for every $1 spent on posts. Below 1x means projected revenue is less than the sponsorship cost. Other business costs are not included.
Are these results guaranteed?+
Click counts and conversion rates are based on the past year of data from Cruxfinder sponsored posts, so they are planning inputs rather than guarantees. Actual results depend on your offer, creative, landing page and sales process. We provide guidance and assistance with offer design, copywriting and campaign setup to help you achieve the best performance. Fractional customer estimates are retained in the revenue calculation and rounded for display.
Want the numbers turned into a real campaign?
Book a free 30 minute call and we will tell you how sponsorship fits your goals, what we can commit to, and what is available in the next issues.
Need the full advertiser deck? Request the Cruxfinder media kit. Also worth a look: free GTM tools and free tools for B2B SaaS.