Amazon's 75-character product title rule is just one week away

79% of people say UGC highly impacts their purchasing decisions, so what are you waiting for? Thrasio, an Amazon aggregator, uses Insense to get fast UGC assets and partner with vetted influencers, generating 3 million views across 25 Amazon products. Insense is the creator engine that lets you find, brief and collaborate with creators to promote your products, at scale.

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In June 2026, Amazon announced an update to title guidelines and a new Item Highlights feature, splitting the traditional product title into a shorter Item name plus searchable highlights. Since then, sellers have updated more than 984 million product titles. Amazon has now published direct answers to the most common questions it's received about the update.

See Amazon's official answers →

ChatGPT and Gemini each reach a billion weekly users, and 37% of consumers now start searches with an AI tool instead of a search engine. 80% of Gen Z and Millennial AI shoppers say assistants are their primary research source. If your brand is invisible, AI recommends your competitor instead and you lose the sale. Brandofy helps you gain visibility on ChatGPT, starting with a free audit.

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Since Amazon announced its title guideline update in June 2026, splitting the traditional product title into a shorter Item name plus a new Item Highlights field, sellers have updated more than 984 million product titles. Here's whether your search ranking is actually affected, and what to fix now.

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You used to have to choose between your negotiated carrier rate and Amazon's delivery protections. As of July 28, 2026, Amazon lets sellers link their own carrier accounts, USPS, UPS Roadie, UPS Mail Innovations, OnTrac and DHL eCommerce, directly into Buy Shipping, keeping negotiated rates and delivery protections at the same time.

See how to link your carrier account →

Claude Cowork can read your files, run on a schedule, and connect to Seller Central data, and it's meaningfully different from asking Claude a question in a regular chat window. Here's what it actually automates for Amazon sellers, the real setup mechanics, specific workflows worth building, and where it still genuinely needs your help.

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One compliance notification can make your listing unbuyable in 30 days. A notification is not the moment to start researching what testing, inspection and certification actually means, testing itself typically takes 30 days once a lab receives your samples, and the clock starts fast. Here's the exact process to submit TIC verification before Amazon suppresses your listing.

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Amazon Accelerate 2026 registration is live with Seller Café appointments and 80+ sessions in Seattle, and it opened with a direct warning: appointments are limited and fill fast. Seller Café one-on-one time is a genuinely scarce resource that disappears quickly once registration opens, here's how to book before the best slots are gone.

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Pulling a report from Helium 10, exporting it, and pasting it into ChatGPT or Claude is a genuinely broken workflow. Helium 10's new MCP connection, launched July 16, 2026, removes that entire chain by letting Claude, ChatGPT and Cursor query your Research, Ads and Profits data directly. Here's what it actually does.

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