You Have Until August 14 to Submit Labor Day Deals, Amazon's Last Major Sales Window Before Q4

Levanta's research found 61.8% of creators choose where to send traffic based on what pays best. That's why the brands that win start planning in August, while competitors are still planning in Q3. Levanta's 90-Day Holiday Sprint breaks that window into Day 30, 60 and 90 checkpoints, so your program is recruiting partners, testing offers and driving sales before BFCM hits, not scrambling to catch up.

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Amazon's Labor Day Sale runs August 28 through September 7, and deal submission closes August 14. If you're sitting on aged or excess inventory heading into Q4, this is the last major traffic event to move it before long-term storage fees and peak-season capacity constraints start working against you, and the submission window closes well before the sale itself starts.

See which ASINs to prioritize →

Manage Your Experiments, Search Query Performance and Image Manager are already sitting in your Seller Central account. Most sellers change a title, swap a main image, or rewrite bullet points on a hunch, then wait and hope conversion improves, instead of using all three tools together to remove the guesswork.

See how to use all three together →

Seller Assistant can now diagnose the specific reason your offer isn't Featured, pricing, buyability, delivery speed or regional coverage, and recommend a fix. The offer that wins gets the default Buy Now button and most of the traffic, everyone else is functionally invisible on that listing, and until now figuring out why has meant manually comparing yourself against a competitor you often can't even see clearly.

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Amazon quietly switched Brand Registry Administrators from Merchant Tokens to Account IDs on July 29, effective immediately. If you administer selling roles for a brand, the identifier you've been using stopped working weeks ago, and Amazon's announcement only went out afterward. This matters for A+ Content, Stores and Vine access.

Find your Account ID now →

If you sell in more than one Amazon store, something changed on your listings this week, and you likely didn't do it. Amazon has started automatically translating the text inside your product images, across 14 stores, no seller action required, no opt-in, already live.

Check your listings this week →

A seller account can be suspended and its funds frozen on a marketplace with no advance notice, no proof of wrongdoing shown, and no guaranteed timeline for resolution. For a business that depends entirely on that one account, this is a standing structural vulnerability every third-party seller operates under today, and a bill introduced in the U.S. House aims to change that.

See where the bill stands →

A viral video can drive a spike in first-time purchases, but nothing structural on TikTok Shop currently pulls that same customer back the way Amazon Prime's free shipping and member benefits keep shoppers returning by default. For sellers, TikTok Shop growth often depends on continuously feeding new viral content or ad spend rather than built-in retention, and this looks like the gap TikTok is trying to close.

See what to watch for →