Premium External Traffic — Delivered at Scale (Fully Tracked).
 

5,000+ Amazon-native brands already figured this out.

MaverickX helps brands:

• Drive external traffic that converts
• Track everything end-to-end
• Scale premium content without guesswork

They’ve driven billions in Amazon sales using performance-driven tech.

👉 Reach out to MaverickX →

SAFE-T Claim Window Cut in Half (60 → 30 Days).

Effective Feb 16, 2026, Amazon is slashing the SAFE-T claim filing window for US FBM orders from 60 days to 30 days.

Why sellers are upset:

• SAFE-T already feels stacked against sellers
• Less time = more missed claims
• Higher loss exposure on fraud + abuse

Amazon says this “aligns with return windows.”

Sellers say it reduces protection even further.
 

👉 Read the announcement →

FBM Returns Rule Change: APRL Is Now Mandatory (No Exceptions).
 

Starting Feb 8, 2026, all US FBM returns must use Amazon Prepaid Return Labels (APRL) — regardless of item value.

What changes:

• No more high-value exemptions
• Refund cycle cut from 14 days → 7 days
• No buyer-seller messaging required

Good for customers.

Rough for sellers who relied on discretion.

👉 Full details →

Amazon Fees Are Changing Again (Death by a Thousand Cuts).

Individually, the fee changes look small.

Together, they compound brutally across SKUs, inventory, and shipping decisions.

Feedvisor breaks down:

• What’s changing in 2026
• Where margins quietly erode
• How to plan before the damage shows up in P&Ls

👉 Get the 2026 Amazon Fees Guide →

New Supplement Rules Could Nuke Thousands of Listings.
 

If you sell supplements, stop scrolling.

Starting March 31, 2026:

• Every listing detail must exactly match the bottle label
• Any mismatch = fast takedown

This isn’t theoretical.

Thousands of listings are at risk.
 

👉 Read before Amazon audits you →

Amazon Creative Agent: Ads Built by AI (End-to-End).
 

Amazon’s Creative Agent is no longer just a toy.
It can now:

• Brainstorm campaigns
• Write multi-scene video scripts
• Generate images + animations
• Add voiceovers, music, end cards
• All inside a single chat interface

This is Amazon signaling where ads are headed.

👉 How Creative Agent works →

Live Selling Is Exploding (And Crushing Traditional E-commerce).

In this episode, sellers explain how live selling is turning:

• Ordinary creators into 6–7 figure sellers
• TikTok, Amazon, and social platforms into real-time checkout engines

Live commerce isn’t a trend.

It’s a format shift.
 

👉 Listen to the episode →

ChatGPT’s 4% Fee Confirms Marketplace Economics.

Shopify merchants selling through ChatGPT checkout will pay 4% per transaction.
That’s:

• Far below Amazon’s ~15% referral fee
• No forced ads
• Potential for organic discovery at scale

Volumes are smaller — for now.
 

👉 Why this matters →

Amazon Shipping Delays Are the New Normal.
 

Two-day Prime is no longer a promise.

It’s a suggestion.

Delays are becoming common, and sellers are paying the price:

• Customer frustration
• Lower trust
• Higher support volume

👉 What’s actually happening with shipping →

Want to Reach 100,000+ Amazon Sellers? Get your brand in front of decision-makers who actually buy and scale. Advertise with Cruxfinder →